HRI Membership survey results

May. 24, 2023

To: HRI Membership

In August 2022, Hockey Regina engaged Praxis Consulting as an independent third-party to assist with engaging members and capturing feedback to be used to guide the development of HRI’s strategic plan. The membership engagement project had four key objectives:

  • To measure and prioritize ways to increase registration;
  • To identify any barriers to play;
  • To measure awareness and perceptions of HRI; and,
  • To identify priorities and solutions for the HRI board to consider in the strategic planning process.

To ensure a robust data collection phase, the research methodology included three steps:

  • Step 1: Two focus groups were conducted in November 2022 among 16 parents who have children enrolled on a Hockey Regina team. The discussions covered a range of topics that impact hockey participation and enjoyment.
  • Step 2: A survey and facilitator-led discussion among the HRI Board in January 2023.
  • Step 3: A membership-wide survey to validate what was heard in the focus groups and identify priorities and solutions for the Board to consider in the strategic planning process. The survey was distributed via email to HRI’s membership base. A total of 940 responses were received between February 28th and March 16th, 2023.

Praxis Consulting delivered the results of the survey to the membership on April 27th and followed this with a question/answer period. The HRI Board is now actively reviewing the results and moving forward with next steps in the development of a strategic plan. As well, the HRI Board will be looking at ways to address some of the identified areas of concern that can be more quickly acted upon in the upcoming months. 


One of the key take-aways we received is that more frequent communication needs to be sent out to membership. As we move into the summer months, we will be looking to get further suggestions from you, the members, on what types of information you want to receive and best ways for getting that information to you. Please watch for more on this coming to your inboxes soon.

To conclude, we want to thank-you for your participation in this endeavor and for sharing your feedback, both the highs and lows, so that we can continue to grow the game of hockey in our city for everyone. Should you have any further comments you wish to share, please feel free to reach out to any member of the HRI Board.

Sincerely, Michele Ellingsen Ailsby, on behalf of Hockey Regina Inc.

Michele Ellingsen Ailsby

Director, U11

Hockey Regina


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